“One Layup at a Time”
Faces Behind the Cause
Layups 4 Life (L4L) is a 501 (c)(3) non-profit organization that helps raise vital funds for cancer research and clinical trials, supporting cancer research institutions and hospitals such as Memorial Sloan Kettering Cancer Center. We run a variety of events in the health, social and fitness space. Led by our most successful and popular fundraising events including our annual 3v3 charity basketball tournament, cornhole tournament and golf outing, our organization has raised over $140,000 since 2014.
Stay up to date with all of the latest events, activities and updates with L4L, by following us across social media at @layups4life (Facebook, LinkedIn, Twitter and Instagram). Want to join our newsletter? Subscribe here! We promise, that we only send out 1-3 emails per month
There are a variety of ways in which you can help us fundraise. By attending one of our many events or by making a direct donation. Be sure to follow us across social media at @layups4life for the latest news and updates about how you can get involved and help us fundraise!
Dan Exter is a 2008 graduate from the University of Massachusetts, Amherst where he received his B.S. in Sport Management. With his background in marketing, sales and digital production he was able to launch Layups 4 Life in 2014, with his now wife and co-founder, Dana Levine Exter. Layups 4 Life became an official 501(c)(3) non profit organization in 2017 after starting out as a third party fundraising group, solely supporting Memorial Sloan Kettering Cancer Center.
Layups 4 Life stems from Dan’s own battle with cancer at the age of 27, as he was diagnosed with A.L.L (acute lymphoblastic leukemia). Taking that experience and having the desire to help those undergoing their own fight with cancer, Dan wanted to become an advocate in supporting the doctors, nurses and researchers on the front lines in the fight against cancer. With that passion to help others, Layups 4 Life was born. The mission of their organization is to raise vital funds for cancer research and clinical trials, supporting cancer research institutions such as Memorial Sloan Kettering Cancer Center.
Dan focuses on the business & fundraising development, marketing, operations and social awareness efforts of Layups 4 Life. If you have any questions about how you can get involved, you can email Dan at [email protected]. You can also connect with Dan on LinkedIn and follow L4L’s social media handles @layups4life to stay up to date with all the latest news about their organization.
Dana Levine Exter is a 2009 graduate from Roger Williams University in Rhode Island where she received a Bachelor of Science, Master of Architecture Dual Degree. She has worked for 8+ years in the high end residential field, designing custom homes in the North Jersey/Bergen county region. Dating only 1.5 years at the time, Dana stood by Dan’s side through his diagnosis, treatment and recovery. The couple married in October 2017 after dating 5.5 years, creating a non-profit organization and most notably, kicking cancers butt.
Dana focuses on the graphic design aspects of Layups 4 Life; creating documents, newsletters, signage and digital content. She spearheaded the CycleGiving fundraising event which was held for the first time this past winter of 2018. Dana helps manage the Facebook and Instagram accounts as well as coordinates the volunteer program for their main fundraising event, a 3v3 charity basketball tournament held every April.
While Dan is the more recognizable face of the organization; ‘behind every great man is a great woman.’ You can contact Dana at [email protected] or reach out through any of their social media platforms using @layups4life.